Force Wear is a trading brand owned and operated by Gladius Group Limited. References to “Force Wear”, “we”, “us” and “our” on this page mean Gladius Group Limited.
This Cookie Policy explains how we use cookies and similar technologies when you visit forcewear.co.uk.
It should be read alongside our Privacy Policy, which explains how we collect, use and protect personal information.
What Are Cookies?
Cookies are small text files stored on your computer, mobile phone, tablet or other device when you visit a website.
Cookies help websites operate correctly, remember your preferences, understand how visitors use the site and, where you have consented, provide more relevant advertising and marketing.
We may also use similar technologies, including tracking pixels, tags, local storage and software development tools. References to “cookies” in this policy include these similar technologies where appropriate.
How We Use Cookies
Force Wear uses cookies for the following purposes:
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operating and securing the website;
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remembering the contents of your shopping basket;
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processing orders and payments;
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remembering your preferences and cookie choices;
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understanding how customers use the website;
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improving website performance and customer experience;
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displaying relevant marketing and measuring advertising performance;
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supporting email and SMS marketing;
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displaying forms, offers and promotional messages; and
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tracking qualifying purchases made through our Ambassador Programme.
Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to operate and cannot normally be switched off.
They support functions including:
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shopping baskets and checkout;
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payment processing;
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account login;
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fraud prevention and website security;
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load balancing;
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remembering privacy and cookie choices; and
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maintaining the correct country, language and currency settings.
These cookies do not require consent where they are strictly necessary to provide a service you have requested.
Blocking strictly necessary cookies through your browser may prevent parts of the website from functioning correctly.
Functional Cookies
Functional cookies allow the website to remember choices you make and provide enhanced features.
These may include remembering your location, preferred currency, language, account settings or other personalisation choices.
If you do not allow these cookies, some features may not operate as intended.
Analytics and Performance Cookies
These cookies help us understand how visitors find and use the Force Wear website.
They may collect information including:
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pages and products viewed;
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time spent on the website;
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links and buttons selected;
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searches performed;
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items added to a basket;
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the website or advert that referred you;
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browser, device and approximate location information; and
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errors or performance problems encountered.
We use this information to measure website performance, understand customer behaviour and improve our products, services and shopping experience.
Analytics cookies are not used unless permitted by applicable law or you have provided the required consent.
Marketing and Advertising Cookies
Marketing cookies and tracking technologies help us measure advertising campaigns and present adverts that may be more relevant to you.
They may be used to:
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recognise that your device has visited our website;
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measure whether an advert resulted in a visit or purchase;
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build advertising audiences;
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limit how often you see an advert;
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personalise promotional content; and
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understand interactions with our emails, messages and advertising.
These technologies may allow advertising partners to recognise your device across different websites and services.
We will not place non-essential marketing or advertising cookies unless you have provided the required consent.
Ambassador and Affiliate Cookies
Force Wear operates an Ambassador Programme using UpPromote.
When you follow an Ambassador referral link, a cookie may be stored on your device so that a qualifying purchase can be attributed to the correct Ambassador.
Our standard Ambassador referral period is 30 days from the most recent qualifying referral click. If you select an Ambassador link again, the tracking period may restart.
Affiliate tracking cookies do not increase the price you pay. They allow us to identify eligible referrals and calculate commission owed to participating Ambassadors.
Where consent is required, affiliate-tracking cookies will only be used after you have made the appropriate cookie choice. Discount codes may still enable referral attribution without using a tracking cookie.
Services That May Use Cookies
The providers used on the Force Wear website may include:
| Provider | Purpose | Typical duration |
|---|---|---|
| Shopify | Store operation, security, basket, checkout, customer preferences, analytics and marketing attribution | From the current session to approximately two years, depending on the cookie |
| Klaviyo | Email and SMS forms, onsite activity, customer identification, marketing measurement and personalisation | The __kla_id cookie may last for up to two years, subject to browser restrictions and configuration |
| Pop Convert | Promotional displays, sign-up forms, offer interaction and performance measurement | Varies according to the technology and configuration used |
| UpPromote | Ambassador referrals, affiliate attribution and commission tracking | Normally 30 days for the Force Wear programme |
| Website analytics, advertising measurement and relevant advertising, where enabled | Varies according to the Google service and configuration | |
| Meta | Facebook and Instagram advertising, audience measurement and conversion tracking, where enabled | Varies according to the Meta technology and configuration |
| TikTok | Advertising measurement and relevant advertising, where enabled | Varies according to the TikTok technology and configuration |
These services may change the names or operation of their cookies from time to time. Cookies actually present will also depend on the services enabled, your location, your browser and the choices you make through our cookie controls.
Shopify may place essential storefront cookies including cookies used for basket contents, checkout, security, localisation and recording your privacy choices.
First-Party and Third-Party Cookies
A first-party cookie is set through the Force Wear website.
A third-party cookie is set or accessed by another organisation whose technology appears on our website, such as an analytics, advertising, email-marketing or affiliate provider.
Third-party providers may use information collected through their technologies in accordance with their own privacy policies. Further information about our service providers and how personal information may be shared is available in our Privacy Policy.
Session and Persistent Cookies
Session cookies remain on your device only while your browser is open and are generally deleted when you close it.
Persistent cookies remain for a defined period or until you delete them. They allow the website or relevant provider to recognise your device when you return.
We retain cookies only for as long as reasonably necessary for their stated purpose. Actual duration may also be affected by your browser settings and privacy controls.
Your Cookie Choices
When you first visit our website, you may be shown a cookie banner allowing you to:
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accept optional cookies;
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reject optional cookies; or
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manage individual cookie categories.
Strictly necessary cookies will remain active because they are required to operate the store and provide services you request.
Withdrawing consent does not affect the lawfulness of any processing that occurred before it was withdrawn.
Managing Cookies Through Your Browser
Most browsers allow you to view, block or delete cookies through their settings.
Blocking all cookies may prevent you from adding products to your basket, completing checkout, signing into an account or using other important website features.
Browser controls are separate from the cookie choices available through our website.
Email Tracking
Marketing emails may contain tracking pixels and specially formatted links that help us understand whether an email has been delivered, opened or selected and whether it contributed to a website visit or purchase.
We use this information to measure and improve our communications. Where required, this tracking is subject to your consent and applicable privacy settings.
You can unsubscribe from promotional emails at any time by selecting the unsubscribe link contained in the message. Unsubscribing from marketing communications does not automatically delete website cookies, which should be managed through Cookie Preferences.
International Data Transfers
Some of our technology providers may process information outside the United Kingdom.
Where cookie information constitutes personal data, we take appropriate steps to ensure that international transfers are protected in accordance with applicable data-protection law. Further information is available in our Privacy Policy.
Changes to This Policy
We may update this Cookie Policy when our website, technology providers, cookie practices or legal obligations change.
The latest version will always appear on this page with its revision date.
Contact Us
If you have any questions about our use of cookies or personal information, please contact us through our Support page.
Last updated: September 2026
